I live in a small market town in northeast England. We’re lucky to have a reasonable number of traditional local shops - butcher, greengrocer, newsagent etc. Gives it a nice village feel. Despite that, most of our family’s food shopping is done at one of the large supermarkets in the neighbouring town, and quite a bit of shopping is also done online. It’s cheaper and more convenient.
I feel quite bad about doing this though. Local businesses are “use them or lose them”. So despite doing the bulk of our shopping elsewhere, we make an explicit effort to also shop locally.
I think the same argument applies to print media, although personally I’m probably less attached to that. If you like print media and you’d like to see it continue, you need to make an explicit effort to put up some money.
Never subscribed to or read LJ myself. I did used to buy the odd issue of another Linux magazine that I always found a bit underwhelming. I think one challenge for technology publications is that they do tend to work well online. If I was to buy anything in dead tree format it’s likely to be something that’s aesthetically superior on paper (e.g. Nat Geo with the photos) or something that I’d read when I don’t have a device immediately to hand.