ok, I think they might have gone a bit overboard with the dramatic music, but that looks pretty cool 
If it can make me do backflips like that, then I am in.
Got to love how they (not so tactfully) cut away every time someone is just about to put their foot into the shoe.
I thought Nike had a patent on self tying shoes or something like that.
I have to support this one just for pure spite and potential enjoyment in watching a small team beating Nike to the punch.
I don’t get how they are called “powerlaces” when they have zero power.
What made the shoes in BTTF2 cool was the fact that they did that awesome motorized click this:
These things have no power and no cool click sound.
You know hat has no power, no cool click sound, and requires no tying?
Velcro.