3x23: Multiple Otter Jacobs

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Stuart Langridge, Jono Bacon, and Jeremy Garcia present Bad Voltage, in which Facebook aren’t watching our webinars and this is not nuanced, and:

  • [00:02:50] Advertising. Apple's new IDFA moves prompt a larger conversation about targeted advertising and whether it works, some examples of how we've actually tried using it, and then the bigger picture. Is highly targeted advertising or a waste of money, or does it work fine? If it doesn't make money, is that because it really doesn't, or because it does but all the value is captured by Google and Facebook? Is authenticity in advertising actually important? Is anyone actually authentic, or simply pretending? How can exaggeration be stopped in online advertising, and whose responsibility is it to actually do that? Does this relate to the differences between online and offline rules for product placement? And will anyone buy anything that you tell them about by just speaking into your mobile phone?

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News music: Long Live Blind Joe by Robbero, used with attribution.

Thank you to Marius Quabeck and NerdZoom Media for being our audio producers!

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So throughout the episode, Jeremy maintains that personalized tracking works… for the people earning their money by offering tracking/targeting as a service.
Jono keeps bringing up examples of people for who personalized tracking really seems to work. I may have missed the crucial examples here (listened to this late at night) but it seemed to me that all of Jono’s examples are people who earn their money by telling other people how to do advertising.
In other words: they don’t so much counter Jeremy’s point but would seem to extend it to “targeted advertising can improve your business… if that business is advertising.”