Yes. One method, called “persistence prioritization” is often seen when they:
- Promote items to the top of a menu that you use a lot.
- A “Recent” list. Showing you the last used commands/objects/searches.
- If you enter a mode (or context) it only offers relevant commands or items.
- Good defaults. Re use, either the very last settings/options, or, previously used ones based on your activities. E.G. Different defaults when you either create or reply to an email.
I’m expecting machine learning (ML) or statistical analysis to enhance this a bit.
But rearranging or removing items can be very confusing or frustrating to people. You have to be very careful when you do these things. Netflix and Prime like to thrust things at you that they want you to see, and move stuff around. They certainly make it a lot more tedious for me to use.
Unfortunately many UIs are designed by copy-pasting usability from one situation to another, which is similar, but just different enough to make no sense any more. And be very frustrating.
And don’t forget Microsofts famous Clippy Office Assistant. Who tried to guess what you are doing and offer commands for that task. But that example doesn’t mean these techniques are bad. Just some were premature.