So what would help when looking for alternative services? What do you look for, and where do you look?
I work at FastMail. I know if you’re looking for an alternative email service you’ll probably find us because word-of-mouth seems to get us a long way. But what then - what do you want to know?
Its easy for me to list features (and we have loads of documentation devoted to exactly that). The thing is, if you’re coming from Gmail, you’re probably not really that unhappy - they do a good job of email. So you’re probably looking for something else. From what I see from customers, its often things a bit harder to quantify, like personal service, or the knowledge that they can talk to a real engineer, or commitment to standards-compliance, stuff like that. I’d argue that we’re as strong as anyone on email tech and security, but its hard to prove that.
Unfortunately, that stuff is hard to list as selling points, which makes it harder to find. So how does this work? @bryanlunduke, when you looked at FastMail, did you find what you wanted? What would have made it easier? Which services did you reject because you could tell they weren’t the right fit your needs, and which did you reject because you couldn’t figure out if they were right for you or not?
Btw, this isn’t me having a cry that we lost out to Kolab, just in case its sounds like that. Kolab are awesome and have a great product, and I totally get why the fully open-source thing is appealing. I’m not asking “how can I win next time” but rather “how can I help you make a fully informed choice”.