Great show as always. @codinghorror was great, very insightful points throughout, would welcome listening to him more in the future.
Ads vs Recommendations:
@jonobacon mentioned that he enjoyed some of the recommendations. Being outside of the US, and being a little on the cautious side when Google asks me to turn on things, can you let me know what sort of recommendations you find useful.
The articles you mention are all a little off for me. They are always something that I've either already read about (the same sports story except on a different site, or similar with tech).
One thing that occurred to me when listening to this segment (which I really enjoyed by the way) was whether you could flip online advertisement on its head a little and determine a way that a user could broadcast to the ad platform what they are interested in (in a broad way, or perhaps in a configurable granularity) and this would choose what sort of ads you see.
There is obviously a lot of challenges with this, however, it would mean that it takes some of the control/your data out of the vendors hands and into yours.