This seems like a good effort to make Bitcoin usable for everyday life instead of seeing if some entity would accept it. By using debit cards, one could purchase items or convert Bitcoin to cash. http://www.linuxjournal.com/content/spend-bitcoin-anywhere
The first thing that came to my mind is, doesn’t this undermine one of the main purposes of cryptocurrency, that is, anonymity? I would think that tax revenue agencies would just love this. Could this be an effort for banks to stock up on Bitcoin?