@hillsy, @WarrenHill I believe companies will continue to move their data centers into the cloud. Good cloud providers need to ensure they meet the needs of customers on data sovereignty and security as much as they need to match the desire for uptime and other SLA activities.
In my personal life, I have data mostly in Dropbox (for which I happily pay), Evernote (also paid), some filing sharing via a Google Drive account, some small data syncing across devices in the Apple cloud. I have a machine that provides me access to all of those sites. I make mostly explicit decisions about where my data sits.
Google knows an enormous amount about my search habits, and Amazon about my buying habits, and cookies apparently share promiscuously because I see interesting sponsored content in Twitter and Instagram feeds. I’m not giving them access to the messy directory tree of my personal life and projects. I pay Dropbox and Evernote to keep that data safe and more importantly to keep it separate.
I don’t have a good solution for media. Books in Kindle. Music in iTunes bought from Amazon. A growing collection of iTunes movies (because I consume on an iPad) to replace the dusty boxes of DVDs. I look at the overstuffed bookcases behind me, and question whether I’ll really re-read most of it. But I can’t quite donate it yet.
Personal photos are a bit of a nightmare. Between old boxes needing scanning from a pre-digital life, and curating that never gets done on too many bad digital photos, and storage costs for GBs of photos, it’s … a problem.
But I think this is exactly the cloud problem facing companies. If you have data in the Oracle cloud (because of predatory licensing on Oracle licenses in their cloud versus everyone else’s cloud), you use Salesforce heavily, you have a mix of Azure services, as well as Linux and Windows VMs running on Azure, is that the real and better definition of multi-cloud? If I have some data in my data center for regulatory reasons, some old VMS machines running still relevant systems that will NEVER migrate, and a mix of RHEL systems on Azure, and CoreOS systems in Dev/Test under developer desks, am I any less hybrid today than I was yesterday?
I think the cloud providers that best understand actual customer IT needs will be the ones that do well, rather than simply offering up the next fad or cheaper cycles and storage in a race to the bottom.