It’s a niche handset. I’ll be surprised if it sells more units than the RED Hydrogen One to be honest. Well, maybe not that bad, but I’ll be genuinely surprised if they can meet demand, given the long-standing vapourware reputation Andy Rubin has had for the last couple of years. Have you noticed that only Apple and Samsung are the major handset players left standing? Because they’re the only ones left who can afford to manufacture hundreds of millions of units. Everyone else is just scrabbling for single digit non-Samsung Android market share percentages, if they’re lucky, and given Huawei, Motorola, LG, HTC, Nokia, OnePlus, BlackBerry and Sony are all already in that market share space …
This, to me, smells of a vanity play. Remember, Rubin is the guy who saw Samsung’s modifications to Android as a threat to Android itself. This phone feels a little like a “fuck you” to Samsung, and maybe even Google, given the rumours of his “demotion” from Android to robotics/automation.
And what are the USPs, really? “Oooh, it’s titanium, it’s got a nice screen, the kind that everyone’s releasing/working on right now, oooh, it’s got some sort of weird proprietary magnetic charging/accessory thingy that’ll probably cost a fucking fortune to have more than one of, and oooooh it’s got … um, oh. It’s Android. Again.”
So nothing really special on a software front. And given that it’s a fucking hard-if-not-impossible-to-modify-after-manufacture portable computer, and given that phones aren’t really the kind of thing people “upgrade” in the PC sense, the software is really not going to stand out at all.
“Ooooooh, look at the edge-to-edge wallpaper” … said a bunch of Samsung Galaxy Edge customers as well.