Just to weigh in a bit. As far as advertising on the web goes, I will run ad block on and off. I agree with Mr Bacon on his view that blocking ads is detrimental to the content of the internet. I ALSO agree that ads can be intrusive. When I am searching and browsing Linux things which so FEW of the sites I visit have intrusive ads, I do not engage my ad blocker. However, I am a fitness geek too and when I go to read articles on SOME sites, the ads hammer and hammer you. It is incredibly annoying so UP goes the Ad blocker.
I actually like ads, I enjoy ads but I do NOT enjoy ads that interrupt me. If ads were to be gentle displays of something that interests me, I am more likely to explore what it is they have to offer.
On Android… I use Android but have become somewhat discontent with it. iPhone is no better. I do agree if it works for you, go for it but I find that current “smartphones” available do NOT fit my requirements. I don’t believe “Android has won” it is just currently winning. The game isn’t over.