The Internet existed long before companies decided they needed to "monitize" it, in fact I rather vividly remember the time when companies were trying to figure out how to milk the Internet for money. I have zero interest in advertising... I still remember (rather fondly actually) the pre WWW days, when everything was done at a unix prompt and there was little fluff to be found.
I also remember seeing a friend demo Mozaic 1.0 and the first words out of my mouth was "there goes the internet".
It doesn't matter what I think or do of course, the world and all it's minions will forge ahead, demanding ever more convenience in spending their yet to be earned dollars.
Kaptain "retrogrouch" Zero